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Advertising have an unbreakable connection with Star
Advertising can directly reflected the recent popularity and images of the stars in audience’s mind. Especially in the debut period, If they can receive more than a certain amount of advertising can enhance popularity, more direct is the revenue will increase, This is very important to new star. Last year, the degree of concerned about female’s idol greatly increased. Female idols almost accounts for the majority of the Advertising industry market.
Men also has some stood out in this situation. Last year, due to their performance in “Boys Over Flowers”, the two main actors Kim Hyun Joong and Lee Min Ho give a great impression. They had few endorsement and advertising after acting in BOF, tentacles extended to cosmetics, mobile phones, beverages and clothing categories, etc many categories. These advertising revenue in the market have as much as 10 million won. We can see these two popular star’s appeal in the industry. In the future, these two flowers men will take over the advertising in what kind of images to present to the viewers, I believe all of us are very curious.
Actually these two men who explore the Korea advertising trend in 2009 have many similarities in common.
The advertising industry executives said in an interview, “Kim Hyun Joong, as well as Lee Min-ho are very young and full of self-confidence and vitality. Kim Hyun Joong has the feminine charm. Lee Min-ho would just made people feel a strong pull but also be able to present products to the consumer for the feeling of high quality products. People between 10 ~ 30 years old have very high level of confidence in Kim Hyun Joong’s endorsement. 40 to 50-year-old male friend are recognized the Li Min-ho endorsement of the products. The situation of Kim Hyun Joong, because women who support him are in very wide age group. The range of products he could endorse are the same. From drinks to fast food, and even cosmetics, mobile phones and clothes, classes, etc., a variety of daily necessities, Kim Hyun Joong can easily grasp the market-oriented. ”
Participating in BOF to become South Korea’s national Sunbae Kim Hyun Joonghas always been active in the advertising industry as the leader of the idol groups. Endorsement begin from the traditional idol products , there are a total eof 5-6 kinds of products endorsement. Lee Min Ho have a total of over 10 products which a bit more than Kim Hyun Joong.
But the quantity is not necessarily the most important. Kim Hyun Joong ’s endorsement ads are always the talking point. Recent shooting tonymoly new ads, interaction of the female models,we see a sexy and good-looking man with the male beauty. However, when being in the clothing endorsement basic house , Kim Hyun Joong put away the feminine side of the United States, fully show the face of a stylish man, easily to digest a variety of trendy clothing. With the different sets of clothing with put a different body language to attract the public attention, enough to show off his prostage modeling qualification. This ad endorsement is took over from the hands of the traditional male beauty Hyun Bin, his charm is amazing.
In a recent survey found, Kim Hyun Joong as the spokesmen of hotsun fried chicken made him the most popular advertising spokesmen No. 3 (19%). The Samsung Electronics magic hole advertising shooting with Lee Min Ho even after the launch for 6 weeks, more than 200,000 units sold. After this ad was released, Samsung Electronics shares surge immediately made the market very active. This result made Kim Hyun Joong emerged as the most popular ads spokespersons in 2009 received 27.1% support rate, also South Korea’s Yahoo artist search first place.
Then in 2010 what is the result of ”flower men” in the advertising industry?
Currently we are looking forward to Kim Hyun Joong’s activities because of the investigation reflects that Kim Hyun Joong is the most anticipated advertising star in this year. 19.1% of the respondents think that he would beat second-place Lee Min-ho, to become a high record of the star endorsement fees this year. This year only one has just begun, Kim Hyun Joong had been given four endorsement contracts.
Advertiser also pointed out that “Kim Hyun Joong will have more diversified activities in advertising and drama in the future, so can be expected to favor the hearts of his audience will be more upgrading.”
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