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Being the leader of group SS501 and also active as an actor, Kim Hyun Joong is selected as casual brand 'Basic House''s exclusive model.
Kim Hyun Joong is selected as the brand's spokesperson. In the next year, he will be representing the brand as the spokesperson and participate in their promotion activities. The public relation of the brand mentioned: "The reason we selected Kim Hyun Joong as the spokesperson is because he can used his personal charm to easily digest the latest fashion and also he has high popularity in all age group. This fit our branding strategy to increase exposure to all age group."
Before Kim Hyun Joong was selected, the spokesperson for this brand was Kang Dong Won, Hyun Bin and other male star. In another words, it is a battle field for beauty boy for the endorsement of this brand.
The new series of costume catalog taken with their spokesperson Kim Hyun Joong, will be released at the beginning in next year.
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